BBC / Ice Cream store
Designed with schizophrenics in mind, Harajuku's BBC\Ice Cream store will please both of your personalities (if you have multiple, you're outta luck!) Connected through their common entrance, the 2 stores maintain their individuality.
Red and blue bulbs illuminate your path through a futuristic stainless steel portal leading to the BBC store. If the voices in your head haven't had you admitted into an institution just yet, shopping in the bright blue glow of this concept store might just be the trigger that sends you over the edge and into a straightjacket.
Still clinging to your last shreds of sanity? The painfully bright Ice Cream store is bound to have you talking to yourself in no time! Designs reminiscent of an old ice cream parlor; you'll find custom sneakers displayed under glass with their very own "flavor" labels just like at Ben and Jerry's!
Each of your personalities could learn a lesson in coexisting from the BBC\Ice Cream stores which share a rocket figure in the center of the boutique. Blast off to Tokyo and find out just how close you are to insanity, all while indulging in the latest treats from these tasty brands!
Photos: Kozo Takayama
Store designer: Masamichi Katayama wonder-wall.com
